This branding concept reimagines a historic, independently owned New York movie theater with a fresh visual identity that merges nostalgia with modernity. Designed for use in film or television set dressing, the project includes a modular logo system, retro-inspired ticket stubs, concession stand signage, original film posters, and dynamic screen graphics. The visual language draws from vintage Playbills, marquee type, and neighborhood iconography, creating a look that’s grounded in place but ready for cinematic worldbuilding. Every piece was designed with on-set versatility and storytelling texture in mind.