ZapZap is a playful skincare brand with a vibrant visual identity that reflects the brand’s personality. Bold typography, kinetic layouts, and a punchy color palette all reinforce the brand’s energetic voice. The design system was built for flexibility across app interfaces, web, and social campaigns—maintaining consistency while allowing space for spontaneity. From initial moodboarding to final launch assets, the goal was to keep things smart, simple, and always in motion.