I developed the 2023 visual identity for Northeastern University’s annual Convocation, a high-impact event welcoming thousands of new students to the university. The design system needed to feel bold, celebratory, and unmistakably Northeastern—while remaining flexible across digital, print, and environmental applications.

I created a modular graphic language anchored by the university’s brand standards, incorporating layered type, dynamic layouts, and a bold color palette. The final identity was applied across large-scale signage, motion graphics, programs, and social media assets, helping unify the event experience and energize the incoming class.